Frequently Asked Questions

Choose Valía Coffee It means connecting with authenticity, tradition, and deep family roots in the Coffee Region. Unlike industrial brands, Valía pays homage to its roots and its founder's surname (Valencia), offering a rigorously selected specialty coffee that respects traditional processes and guarantees fair and dignified treatment for coffee growers.

What differentiates Valía Coffee It's its artisanal integrity and its origin story. It's not a mass-market business; it's a project born from the living memory of a childhood among coffee plantations in Pereira and the agricultural heritage of Quindío, focused on roasting in small batches to ensure unparalleled freshness and an exceptional cup profile.

Yes, it is a traceable 100% origin coffee. The beans come from selected micro-lots in the municipality of Filandia, Quindío (at 1,690 MASL) and are linked to the family coffee-growing tradition in Pereira.

Our specialty coffee offers a clean, sophisticated, and well-balanced cup profile, highlighting subtle floral and aromatic chamomile notes. This is achieved through respect for traditional processes and the geographical conditions of its cultivation.

The main difference lies in the roasting time and the preservation of the original attributes of the grain:

• Light Toast: It retains a brighter acidity, floral or fruity notes native to the origin, and has a higher density.
• Dark Roast: It develops bitter, smoky or dark chocolate notes due to the prolonged caramelization of the sugars, losing acidity and subtle characteristics of the crop.

Roasting profiles are commercially categorized into three main levels:

• Light (Light / Cinnamon): It stands out for its high acidity and herbal or fruity nuances.
• Half: The most balanced; it balances a pleasant acidity with the development of sweetness and body.
• Dark: Characterized by oils exposed on the surface of the grain, low acidity level and a heavy body with very intense notes.

In the Colombian market, two very distinct approaches coexist:

• Commercial Roast (Medium-Dark to Dark): It is the most traditional in mass consumption (pasilla or traditional coffees); it seeks a strong, bitter and intense flavor that usually masks imperfections of the bean.
• Specialty Roast (Medium to Medium-Light): This is the standard used by premium brands like Valía Coffee. This level highlights the natural sweetness, fine acids, and unique origin notes without burning the bean.

The washing process (or wet processing) is a method where the pulp is mechanically removed from the freshly harvested fruit. The beans are then immersed in water tanks to ferment and dissolve the mucilage (the sweet inner layer) before being washed with clean water and taken to drying sheds.

The washed process produces a clean, defined, and highly clear cup. By completely removing the pulp before drying, the flavor focuses purely on the intrinsic characteristics of the bean, enhancing a bright acidity, a light to medium body, and very crisp floral or citrus notes.

The gold standard in specialty coffee is to use a ratio of between 1:15 and 1:18. This means:

• Recommended ratio: 1g of coffee for every 15ml or 18ml of water.
• Practical example: For a standard 300ml cup of water, it is suggested to use exactly 20g of suitable ground coffee.

The grinding time must be matched to the extraction time of each device:

• Coarse (Sea salt texture): French Press and Cold Brew.
• Medium (Beach sand texture): Drip coffee makers, Chemex or V60.
• Fine (Fine salt texture): Espresso Machines and Italian Coffee Makers (Moka).

The water used for extraction should never be boiling (100°C), as this would burn the coffee's delicate compounds. The ideal temperature ranges between 90°C and 96°C.

If you don't have a thermometer, let the water stand for 45 to 60 seconds after it comes to a boil before serving.

To avoid ruining the experience of a good grain, avoid the following common mistakes:

1. Use unfiltered tap water (heavy minerals and chlorine alter the taste).
2. Use coffee ground months ago (it loses volatile aromas quickly).
3. Pour boiling water directly over the coffee.
4. Do not weigh the ingredients (estimating "by eye" alters the balance of the cup).

Valía Coffee It exclusively markets high-quality specialty coffee beans or ground coffee (Cenicafé 1 – Arabica). The brand is designed for end consumers and distributors who value origin, focusing on marketing the premium packaged product rather than the physical service of a coffee shop.

Yes. One of the brand's pillars of excellence is offering fresh coffee. By carrying out the artisanal roasting process in small batches, they ensure that the product doesn't spend months stored on shelves, shipping it at its optimal point of ripeness and aroma.

For the French press, it is recommended to purchase Valía Coffee beans (for coarse grinding at home). This immersion method beautifully highlights the silky body of the bean and fully releases the floral chamomile fragrances during the 4-minute brewing time.

The complete portfolio can be purchased directly and securely through our official online store https://valiacoffee.com/ Hosted on the Hostinger platform. The digital channel is optimized to deliver freshness straight from the toaster to your home.

Through the Mercado Pago payment gateway, you will have the following payment methods available:

• Credit card: Visa, MasterCard, American Express, Diners Club, allowing you to defer your purchase in up to 48 monthly installments (interest applies, according to the policy of the card issuer bank).
• Bank transfer with PSE: Direct debit to checking or savings account.

Your purchase will be 100% protected. Payment is processed by Mercado Pago, which has enabled payment methods supported by technological security tools and implemented with industry best practices, including the transmission and storage of sensitive information through secure mechanisms and protocols.

Yeah, Valía Coffee We have a distribution and logistics network to ship nationwide throughout Colombia. Orders are dispatched in sealed, high-protection packaging to preserve the aroma and properties of the beans during transport.

The estimated delivery time for your product(s) is between 2 and 8 business days from the confirmation and payment of your order. This timeframe will vary depending on the destination and the coverage area of the shipping company.