{"id":28,"date":"2026-06-16T16:44:25","date_gmt":"2026-06-16T16:44:25","guid":{"rendered":"https:\/\/valiacoffee.com\/quienes-somos\/"},"modified":"2026-08-28T16:18:30","modified_gmt":"2026-08-28T16:18:30","slug":"quienes-somos","status":"publish","type":"page","link":"https:\/\/valiacoffee.com\/en\/quienes-somos\/","title":{"rendered":"Who We Are"},"content":{"rendered":"
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Meet Val\u00eda Coffee<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAt Val\u00eda Coffee, each bean tells a story of tradition and dedication from the heart of the Colombian Coffee Region.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet to know us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Who We Are<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We are Val\u00eda Coffee, a specialty coffee brand inspired by the roots of Colombia's Coffee Region. Our founder grew up among coffee plantations, learning from childhood the value of the land, artisanal work, and coffee tradition.<\/p>

Val\u00eda was born as a tribute to the origin, the coffee grower, and the authenticity of Colombian coffee. We work with carefully selected coffees roasted in batches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\"Valia\t\t\t\t<\/div>\n\t\t
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Our History<\/strong><\/h2>\n\t\t\t\t\t

Val\u00eda Coffee was born from the story of a boy who grew up playing among coffee plantations in the Colombian Coffee Region.

From a young age, coffee was a part of his life: the green mountains, the aroma of freshly dried beans, and the days spent on his family's farm deeply shaped his connection to origins and the land.

His father dedicated years to coffee farming in Pereira, teaching him the value of work, patience, and respect for those who make each harvest possible. Over time, he understood that behind every cup there is a human story that deserves to be valued.

Thus Val\u00eda was born, a tribute to his roots, to his surname Valencia, and to the value behind Colombian coffee.

Today, Val\u00eda shares specialty coffee roasted in small batches, seeking to bring authenticity, origin and tradition to every cup. <\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mission<\/strong><\/h2>\n\t\t\t\t\t


Creating authentic experiences through Colombian specialty coffee.

We select and roast single-origin coffees using artisanal processes that respect the coffee farmer and the unique characteristics of each harvest.

Our commitment is to offer fresh and carefully crafted coffee, capable of connecting people with the culture and the real value behind Colombian coffee.<\/p>\n\t\t\n<\/div>\n

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Vision<\/strong><\/h2>\n\t\t\t\t\t


To become a leading brand of Colombian artisanal coffee, recognized for its quality and connection to its origin.

We aspire to constantly evolve alongside our community, bringing artisanal coffee culture to new experiences, markets, and generations of consumers who value quality with purpose.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Our Values <\/strong><\/h2>\n\t\t\t\t\t


1. Excellence at the Origin<\/strong>
We don't believe in chance, but in rigor. From the selection of our variety to the last roasted bean, we strive for technical perfection.

2. Merit and Human Respect<\/strong>
We deeply and fairly honor the work of coffee growers and harvesters.

3. Roots and Legacy (Family Inheritance)<\/strong>
We are driven by the living memory of childhood among coffee plantations, the example of our father's planting, and the heritage of our maternal family in Quind\u00edo. 
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4. Constant Evolution<\/strong>
We are passionate about continuous learning, constantly evolving hand in hand with our community to exceed their expectations and transform their daily rituals.

5. Craft Integrity<\/strong>
We maintain an unwavering commitment to traditional processes that respect the rhythms of nature and the grain. <\/p>\n\t\t\n<\/div>\n

\n \t\t\t\"Valia\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Conoce a Val\u00eda Coffee En Val\u00eda Coffee, cada grano cuenta una historia de tradici\u00f3n y dedicaci\u00f3n desde el coraz\u00f3n del Eje Cafetero colombiano. Con\u00f3cenos Qui\u00e9nes Somos Somos Val\u00eda Coffe, una marca de caf\u00e9 de especialidad inspirada en las ra\u00edces del Eje Cafetero colombiano. Nuestro fundador creci\u00f3 entre cafetales, aprendiendo desde ni\u00f1o el valor de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":42,"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":433,"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/pages\/28\/revisions\/433"}],"wp:attachment":[{"href":"https:\/\/valiacoffee.com\/en\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}